Life Insurance

Six Questions for Six Life Insurance Sales to Seniors…

Presented by Brian Leising Do you have senior clients?  Did they purchase only one product from you?  Was it a Medicare supplement, annuity, long term care or final expense policy?  If you were able to uncover the need for one insurance product, could you uncover another?  What if you had six simple questions to ask your clients that would uncover additional sales? Once you have determined your client has the proper life insurance coverage, you should be asking them: “Have you protected yourself from the high costs of extended care should you become ill or frail as you age?”  The high cost of long term care is the greatest threat to a client’s retirement funds by far.  After a fall, the stock market bounces back, the elderly do not.  Long term care insurance has traditionally been used in this situation but is not a good fit for everyone.  Linked benefit/life insurance based long term care policies offer protection with guarantees not found in traditional policies.  The life insurance based solutions guarantee the client’s premiums will never change.  They also guarantee a benefit will be paid out.  If the long term care benefit is never used, the death benefit will pass to the insured’s heirs.  Your clients are not really protected until they have some form of extended care coverage in place. In part four, I will review a question to ask seniors who have their protection in place and have extra funds to leave to following generations.
Long Term Care and Disability Insurance

Is Waiting for the Supreme Court’s Decision on the…

Presented by Leonard Berthelsen often talk with agents like you and get varied opinions on how the Supreme Court will rule on the Affordable Care Act.  Are they going to rule in favor of the government regarding subsidies for the Federal Marketplace, or will the market be unsettled as a result of the decision?  We all speculate on what the decision is going to be, and of course have our own opinion on what should be the ruling. The end result is simply this, the decision has very little to do with whether our clients need life insurance, disability income protection or long term care insurance.  The need will still be there, regardless of what the decision is. Our task is to stay focused on what we can change, what we can do for our clients and how we can make a better life for those we touch every day.  It’s easy to get caught up in all the turmoil, all the discussion, but in the end we need to do what we do best, that is help our clients. We chose our profession because we wanted to help people, and that has grown into a passion for many of you.  Keep the passion burning, stay focused on what you can affect and you will find in the end that your clients are better off knowing you and working with you.
Long Term Care and Disability Insurance

Is an Inflation Rider Critical to a Long Term…

Presented by Leonard Berthelsen I read with a smile on my face the news release by AALTCi regarding buyers purchasing less inflation protection on long term care plans in 2014.  The article stated that in 2014, the selection of the 5% inflation option on LTCi plans dropped from 51% to 14.5% in comparison to 2012 reported sales. The 5% inflation option has steadily increased in price to the point of making LTCi unaffordable for many consumers.  As a fall back, many agents just started quoting the 3% option that most carriers offered.  It certainly was less expensive but still high enough to dissuade many consumers from purchasing LTCi. Now I am not one to downplay the importance of benefit growth in a long term care plan, but there is another viable option that agents can consider.  It is simply called a “bulk benefit”.  We did an analysis of carrier rate increases about 3 years ago and looked at the plans that were subjected to rate increases and what benefits were included in those plans.  The commonality was long duration of benefit periods and the compounded inflation rider.  From that we looked to see what could be designed  into a long term care plan, have adequate benefits and still be affordable.  Hence, the “bulk benefit”. For example, take a couple aged 57 and 60 buying a $5,000 a month benefit with 5% compound inflation for a 5 year benefit duration. The cost from one of the top three carriers would be approximately $8,800 in annual premium.  Yes, unaffordable for most or they just aren’t interested in paying that kind of annual premium.  If you went with the 3% option, that premium would be approximately $4,850. Now look at the alternative foregoing inflation protection altogether.  Use a four year duration of benefits but design the plan at $10,000 per month.  You have doubled the benefit from the beginning and this is where your inflation protection is.  What’s the cost, approximately $4,900 annually. The crossover where the two designed plans will be equal to one another would be ages 72 and 75 for 5% compounded inflation and 78 and 81 with 3% compounded.  If the claim happened in the early ownership of the LTCi plan, certainly bulk benefit would be more desirable. Looking at life expectancy and the reality that most consumers don’t buy LTCi to cover 100% of the risk, this method starts to look attractive. We have to be aware that using this method of plan design takes the LTCi  Partnership out of the equation.  That has to be part of the conversation with the client.  Significant assets many times make the Partnership a non-issue but the conversation needs to be conducted with the client.  The purpose of DRA Partnership was to get more consumers to purchase private LTCi coverage and this model makes it a bit more affordable. When fully explained and a review of all the options and a premium comparison is completed, we see clients opt for the bulk benefit more often than not.   Having immediate large benefits versus the traditional and now more expensive long term care plan with that slow growth makes sense to a lot of consumers.  These are reimbursement policies, so if the entire benefit isn’t used in a given month, the remaining pool is available for future delivery.  It just makes sense to a lot of potential clients.
Life Insurance

You can have your cake and eat it too…

Presented by Gary Peterson A Linked Benefit (LB) policy allows you several options.  An LB policy offers long term care (LTC) coverage, liquidity and a death benefit.  If your client has a change in plans and decides not to keep the policy, a return of premium benefit may allow them to get back their initial premium.  If they die prematurely, the family receives an income tax free benefit.  Finally, your client has LTC benefits available if needed. LB policies attract people who:
  • Are retired or approaching retirement.
  • Are more affluent with higher net worth.
  • Want to protect against potential LTC expenses and leave a legacy to their loved ones.
Market interest for a product that links LTC benefits is growing by double digits.  This double digit growth may be because the LB policy is attracting new and younger markets.  LIMRA found that buyers in their 60’s continue to be the biggest portion of in-force policies; however, younger markets are finding them attractive as well.  Call your Financial Brokerage marketer at 800-397-9999 to find out more about Linked Benefit plans that are available to your clients and get your slice of cake.
Long Term Care and Disability Insurance

Are You Ready to Embrace the Future of Long…

Presented by Leonard Berthelsen I usually try to stay away from being company specific or naming products in my writings, but sometimes you have to do it when something new comes along. New generations of bold thinking are at the doors of LTC planning and design. It really was only a matter of time before LTC carriers used creative thinking and a new fresh approach to product design to offer new insurance products to the marketplace. John Hancock introduced Performance LTC™ to the industry in April and has already seen successes with this new approach.  “The boldest ideas of new generations are infused with creative thinking and fresh perspectives, while preserving the finest traditions of the past” is how Hancock is explaining their thinking with this new long term care solution for the agent and their clients. Hancock’s press release states “Performance LTC™ offers a breakthrough design that will provide your clients with many of the features found in a traditional policy, while offering a more predictable customer experience. This new LTC insurance solution allows your clients to make informed decisions about their coverage so it can evolve over time to meet their financial needs and goals.” Anything addressing the rising premium issue of late is welcome news. This is a good start.  While it may not be the solution to every issue affecting the buying decision consumers face in considering long term care coverage, it does address several key components. A lower “buy in” point from the beginning along with modest, controlled adjustments over the life of the contract may just reduce some of the risk of heavy rate adjustments later.  The policyholder will have a larger stake in how the plan performs over time and that should be welcome news for producers and consumers who have shied away from LTC in recent years because of the uncertainty of the product. Take a look at Hancock’s new product as I think this is a start of the creative thinking and fresh approach we’ve been looking for.