Presented by Gary Peterson A Linked Benefit (LB) policy allows you several options.  An LB policy offers long term care (LTC) coverage, liquidity and a death benefit.  If your client has a change in plans and decides not to keep the policy, a return of premium benefit may allow them to get back their initial premium.  If they die prematurely, the family receives an income tax free benefit.  Finally, your client has LTC benefits available if needed. LB policies attract people who:

• Are retired or approaching retirement.
• Are more affluent with higher net worth.
• Want to protect against potential LTC expenses and leave a legacy to their loved ones.

Market interest for a product that links LTC benefits is growing by double digits.  This double digit growth may be because the LB policy is attracting new and younger markets.  LIMRA found that buyers in their 60’s continue to be the biggest portion of in-force policies; however, younger markets are finding them attractive as well.  Call your Financial Brokerage marketer at 800-397-9999 to find out more about Linked Benefit plans that are available to your clients and get your slice of cake.