Sales expert Jeffrey Gitomer says “the fear of loss is greater than the desire to gain.” Think about it, how many calls do you get from concerned clients when the stock market is going up? How many do you get when it is crashing? In the retirement planning process, we usually focus on how much money our clients can accumulate in order to retire when they want with the lifestyle they want. Risk mitigation is handled through asset allocation and dollar-cost averaging. We want our clients to make enough money to be happy without losing more than they can stomach along the way.
What about the risks our clients face during their retirement years? What could erode a well-crafted retirement plan when the income is needed? The risk of stock market declines still exists but clients also face future taxes, the high costs of health care in retirement, social security considerations and the risk of simply outliving the plan YOU created.
Adding permanent life insurance into your clients’ portfolio can reduce their risk in each area.
Want to learn more? Ask about my Retirement Risk sales series. I can start sending you the 7-part series today!
[You don’t want to miss Retirement Risk #5, your clients’ most costly risk!]