Presented by Brian Leising Some things are better together, like peanut butter and jelly, nuts and bolts, I’m sure you’ve seen the commercials. I want to talk about two types of people that go better together: baby boomers nearing retirement age and insurance producers looking for new clients. Do any of these problems apply to you? You have trouble seeing enough new people every year. You are tired of cold calling and the low response rate on your direct mail pieces. You are not internet-savvy enough to prospect via social media. You are not getting enough referrals. You are looking for new ways to get in front of qualified prospects to sell annuities, life insurance and long term care. While there is no magic bullet to get in front of more people, this system may be close. Social Security seminars are driving new prospects in the door and here’s why: Every day 10,000 people turn 65 in the United States. Imagine the number of people closing in on that age, staring retirement in the face. There is a huge demand for knowledge regarding retirement income planning. People are wondering “how long will my money last?” Not all are getting the help they need. Big money managers don’t want to take the time to help the average Joe. The trouble is, America is mostly made up of average Joes. Average Joe also has a deadline. He knows he has to make a decision on Social Security. Whether it’s the Federal government’s age-based deadline or his own desire to retire by a certain age, he has a deadline. People act when they have a deadline. Who’s going to help them? You are. Check back next week to learn how.