He said, she said…Long-term care solutions spouses can agree on

Have you ever had one spouse committed to the purchase of a life insurance based long term care policy, but the other one was holding back?

Did their disagreement cost you both sales?

Men and women think differently when it comes to long term care protection. We’ll outline the top three priorities for men and women and explore the product types that appeal most to each gender, so you know what to recommend.