Three ways for a Property and Casualty Agency to Sell More Life Insurance (Part 2)

Presented by Brian Leising


Are you concerned about losing clients to your competition?  Looking for new ways to boost your retention rates and grow revenue?  The average client retention rate is 10% higher when agencies cross-sell products.  Many agencies fail to effectively cross-sell life insurance because they do just a few basic things the wrong way.  You need a plan.  Here is the second of three items that all successful agencies use to sell life insurance to their auto and homeowners clients:


  1. Understand life insurance must be sold pro-actively. Selling auto and homeowners insurance involves sales skills, but selling life insurance requires a different skill set, a different approach.  People are not required to purchase life insurance.  The lowest price is not going to make the sale.  You have to make them realize they need the coverage.  You cannot throw out numbers of different coverage amounts and expect them to pick one.  You need a system in place to determine the amount and type of coverage needed for your client’s situation.  It really doesn’t matter if you use a computer program or a quick analysis on a napkin, have a system to use and use it, every time.  In the end, the computerized systems and the shorthand napkin systems arrive at nearly the same coverage amounts.  People only buy life insurance for two reasons, they love someone or they owe someone.  All systems take these reasons into account.  We tend to look at them as debts to pay off (owe someone) and income to provide (love someone).  Looking for a system to use?
    1. Financial Brokerage quoting engine needs analysis
    2. Calculate Your Needs from
    3. My two-column shorthand system (article coming soon!)
    4. The four zeroes (0000) approach (article coming soon!)

Start using one of these systems this week, then check back next week for part three.

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