Sales Idea 74 – How Do I Value My Client’s Business?

How Do I Value My Client’s Business?
We know that life insurance to fund a buy/sell agreement is one of the largest premium sales we can make as insurance producers. One major hurdle often involves producing an accurate valuation of the business. Multiple owners may give you different figures, or the business might not have time or want to pay someone to conduct an analysis.

At Financial Brokerage we can help. Several of our top life insurance companies offer forms you can complete with your clients (often online) to produce an accurate valuation of their business. They can base their buy/sell agreement on this number which you can use as the face amount for their life insurance policies.

If you work with business owners or have commercial accounts, take a few minutes to view the video and learn more.

Posted in Life Insurance.