Presented by Brian Leising
Looking for life insurance prospects? Follow the U.S. Department of Labor’s monthly jobs report to find your target markets. From the report for August 2015:
“Total nonfarm payroll employment increased by 173,000 in August, and the unemployment rate edged down to 5.1 percent, the U.S. Bureau of Labor Statistics reported today. Job gains occurred in health care and social assistance and in financial activities. Manufacturing and mining lost jobs.”
How can this help you? First of all, this is great news! Unemployment is at its lowest point in seven years. People have jobs. If they have jobs, they have income to protect and cash flow for life insurance premiums. If you work with business owners, target employers in the growing industries of health care, social assistance and financial activities. If they’re hiring, they’re growing and need help with benefits. Employees in the declining industries of manufacturing and mining may become retirement planning prospects as they leave the employer that sponsored their 401(k).