A mortgage is usually the largest single debt a person would leave behind if they died too soon. With no income, the family’s largest monthly bill might become impossible to pay.

Wouldn’t you have the same problem if you were diagnosed with a life threatening condition like cancer, a heart attack or a stroke? Disability policies help some but most don’t until pay until 90 or 180 days after a diagnosis. Health insurance covers some expenses but does not replace lost income. In fact, 62% of bankruptcies are filed for medical reasons, and 78% of those involved people that actually had health insurance.

Several life insurance companies now include critical illness benefits in their term life insurance policies. They pay a portion of the death benefit upon diagnosis of a critical illness like cancer, heart attack, stroke, kidney failure and several other life threatening conditions. Go through your book of business (even old prospects) and make sure they have a policy that covers against this threat as well.

If you’re like me, you’ve heard this before, right? Old fashioned ULs from the 80’s and 90’s didn’t meet expectations and policies lapsed. That’s why GULs were invented, so clients would have guarantees and not worry about their policy remaining in force.

You may not be aware that there are still potential problems with GULs. In fact, your clients may now be better off with the new protection focused IULs. If they prefer lower premiums or greater flexibility in their permanent life insurance policies, you want to consider a Protection Focused IUL.

So who might benefit from this strategy? Is it a good fit for all of your clients? At Financial Brokerage, we have a pdf available that explains all. It takes you and your clients through six steps you want to consider in order to determine if this approach is the right one for your client, and how to best execute the strategy.