Presented by John Schraut If you were asked to be part of panel of experts what would you say? I am an expert in… You don’t want to be an expert in a product but a concept; income planning, pension maximization, voluntary employee benefits, long term care planning, income replacement, family legacy, family income protection, etc. Sure you might be an expert in annuities, life insurance and long term care insurance, but people don’t want to be sold a product. The product is just the way to provide the solution. So take some time and think about what you’re an expert at.