20% More Coverage For The Same Price? What if there was a way to increase your clients’ permanent life insurance coverage by 20%, without increasing their premiums? When a client needs permanent coverage, we typically illustrate a Guaranteed Universal Life (GUL) with no cash value. For the same premiums, a client could purchase: • 20% more coverage with a Protection Focused IUL; • projected to last their entire lifetime; • with cash values they can access if needed; • and potential to increase the death benefit! [yotuwp type=”videos” id=”sbFVrmR5xgI” ] Sales Idea – Why Use Cash Value Plans For Key Person Policies? Sales Idea – What if healthcare was built into your retirement plan?