Why prospect using social media?

Presented by Brian Leising

The Problem
To get customers in any business you have two choices – be special enough that people talk about you or buy advertising.

In the insurance industry, the most effective way to reach qualified prospects changes every several years. Once it was enough to open an office in the community or make door-to-door sales. Then we started cold calling, blast faxing, sending direct mail, presenting seminars and blast e-mailing. All of these methods were effective once, but as they became obsolete, we started prospecting with the next best thing.

Today, all systems of selling are preceded (or precluded) by our online reputation. People know you before they call. Is this a problem for you or an opportunity you are capitalizing on?

The Opportunities
Social media has changed your world, now you can find customers and they can find you. Due to social media, big companies no longer have the advantage– social media is the great equalizer. Social media is where people (your customers) express their thoughts and feelings. It also allows you to put yourself in the client’s mind. The opportunity in our business is tremendous, only 16% of financial services professionals currently use social media.

Bring Social Media Into Your Marketing Plan

Authored by John Schraut

Any insurance industry publication you look at now has ways to use social media.  So my question to you, do you have a Facebook, Twitter or LinkedIn account for your business?

If not, you are losing out on ways to connect with other professionals and potential clients.  Best of all – it’s FREE!

In a recent survey I saw, it said; More than 60% of advisors have used LinkedIn to gain new clients.  75% said it has improved their effectiveness of their referral network.

So how many clients have you gained from your social media marketing plan?

Bring Social Media Into Your Marketing Plan

Authored by John Schraut

Any insurance industry publication you look at now has ways to use social media.  So my question to you is – do you have a Facebook, Twitter, or LinkedIn account for your business? If not, you are losing out on a way to connect with other professionals and potential clients.  Best of all it’s FREE!

In a recent survey I saw, it said; More than 60% of advisors have used LinkedIn to gain new clients.  75% said it has improved their effectiveness of their referral network.

So how many clients have you gained from your social media marketing plan?  If you answered “zero”, Financial Brokerage can help!  Call us today to learn more!