EquiTrust Ownership Transition Complete

To our Valued Sales Partners,

The ownership transition of EquiTrust Life Insurance Company is now complete. In January, 2014, EquiTrust announced an agreement for the Company’s purchase by Magic Johnson Enterprises (MJE).

The new ownership will leverage the experienced EquiTrust leadership and existing workforce. From an operational standpoint, the dedicated team of Sales Support representatives and Customer Services support remain intact, and will continue operations in the West Des Moines offices. With the change in ownership, EquiTrust will begin expanding back-office support in its Chicago office, to include such areas as accounting, financial reporting and human resources functions.

“EquiTrust has built a strong presence in the annuity and life insurance markets, and our new ownership provides an excellent platform to continue the current strategy for growth,” says Jeff Lange, CEO of EquiTrust. “The change in ownership will be seamless as far as our customers, agents and selling partners are concerned.”

Continuity within the Company’s Board of Directors and leadership remain largely unchanged. Guggenheim Insurance Services (Indianapolis) has provided shared services and back-office support, and will begin the transition to our office in Chicago. Guggenheim Partners (Chicago) – with assets under management over $240 billion – participates in the management of the EquiTrust investment portfolio, and will continue to provide this service.

As a valued sales partner, we continue our commitment to a strong value proposition – with plans for new and innovative products complimented by excellent service standards and technology developments. Our ownership has changed, but we’re still “EquiTrust!”

Posted in Annuity, Bulletins.