Bring Social Media Into Your Marketing Plan

Presented by John Schraut Any insurance industry publication you look at now has ways to use social media. So my question to you is: Do you have a Facebook, Twitter or LinkedIn account for your business? If not, you are losing out on a way to connect with other professionals and potential clients. Best of all it’s FREE! I recently saw a survey that said more than 60% of advisors have used LinkedIn to gain new clients and 75% said it has improved the effectiveness of their referral network. I have even noticed some carriers offering social media marketing pieces such as blogs, statistics and videos. One agent I talked to said that he sets aside time each day to dedicate to his social media marketing. So have you set aside time to utilize FREE marketing? Maybe it’s time to do it!