Bring Social Media Into Your Marketing Plan
Authored by John Schraut Any insurance industry publication you look at now has ways to use social media. So my question to you, do you have a Facebook, Twitter or LinkedIn account for your business? If not, you are losing out on ways to connect with other professionals and potential clients. Best of all – it’s FREE! In a recent survey I saw, it said; More than 60% of advisors have used LinkedIn to gain new clients. 75% said it has improved their effectiveness of their referral network. So how many clients have you gained from your social media marketing plan?Finding Prospects
Authored by John Schraut Are you sitting around thinking where you are going to get your next prospect? You have more prospects sitting right in front of you than you know. Grab your check book and credit card/bank statements – look at all the business prospects you have through your purchases. These are all potential clients or referrals to prospect. Here is a list of a few from my bank statement: Hair stylist Auto mechanic shop Heating and Cooling company Lawn care professional Tax preparer Veterinarian Dentist Tailor Photographer (for my 4 year old daughter’s pictures) Dry cleaner Locally owned restaurant I frequent Plumber You will be amazed by the number and types of businesses you have been in contact with already. Get the word out to these businesses and start right away with setting up introduction meetings.Working Smart in a Tough Market
Authored by Jim Guynan Although the latest reports indicate that our economy is turning around, business is still hard to get in and then get issued. Insurance companies are under pressure to make sure all annuity sales are compliant and suitable; agents are taking more CE courses and product training before an application can be taken to satisfy this. Agents have to work smarter and more efficiently. Here are some ideas that can help. Qualify your prospects and referrals as much as possible as not to waste time on people that don’t need your services or don’t need them now.- Use the phone more! It is very important to see people, yes, but again qualify the quality of the prospect; qualify the appointment and qualify the sale. Cell phones have made our life easier; let’s use them to make our business easier.
- Ask for referrals any time you help someone with a product or service.
- Remember there is a lot of competition. Make sure you are the product expert for those lines you sell and know who to refer business to if it is not a line you currently offer.
- Service to your client today is more important than ever; communicate with them regularly and effectively.