Life Insurance

Put People before Product

Authored by Justin Reeves There is an old phrase, “People don’t care how much you know until they know how much you care.”   It rings true in so much of our personal lives and it absolutely translates to our selling as well. Here are four great reminders for all of us to live by as we approach our prospects and clients: 1)  Treat everyone you meet as you would your mother or close family member. 2)  Work at connecting with your prospect before you try to make the close. 3)  Seek to make a friend. 4)   Maintain focus on the client – not the sale or yourself. Take the time to make them feel like they are the most important person in the world.  Spend time getting to know them and make notes about what they like and the people that are important to them.  Review these notes right before you have your next meeting and ask follow-up questions about them.  These principles will serve you well in business and life.
Life Insurance

How do I choose? They all look the same!

Authored by Brian Leising Term insurance is a highly competitive market, with most top carriers offering coverage at similar prices.  When you see a comparison with several carriers just pennies apart, how do you choose the best one?  When prices are virtually the same, here are some other factors to consider based on the preferences of your client:
  • Extra benefits.  Do the carriers offer extra, built-in benefits?  Benefits may include disaster relief, chronic and critical illness accelerated benefits, medical second opinions.
  • Price breaks.  Would the client save money by rounding up 250K, 500K or 1 MIL?
  • Online application.  Would the client like to avoid paperwork?  Choose a carrier that offers an online application.
  • Underwriting.  Which carrier makes it easier?  What chance does you client really have to receive the quoted rate class?  How quickly do they issue policies?
  • Conversion products.  What permanent products does the carrier currently offer?  Is every product available for conversion?  Do they include no-lapse guarantees?
  • Company name.  Does the client prefer a name-brand company?
  • Financial ratings.  Does it matter to the client if the carrier has an A++, A+ or A rating?
  • Commissions.  Assuming the same cost to the consumer, which carrier will pay you more?  How much is the policy fee?  Is it commissionable?